Multichannel & VDP Marketing Software

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Integrating print and digital media (in all of its flavours) transforms the brand experience to influence how the modern customer is making their buying decisions. This new approach is called multichannel marketing.

Integrated print and digital media for web, print, video and social marketing

Used across diverse industries, personalised and integrated communications are key to print-only companies seeking to transform into dynamic technology enterprises able to offer high margin solutions to manage highly effective direct marketing and cross-media campaigns.

Open new revenue opportunities! Start by launching an online web-to-print offering, integrated with your print operation, and extend to incorporating personalised video, using the software tools with which your teams are already familiar.

THE MULTICHANNEL EXPERIENCE

63% of the customer journey is now invisible to the vendor, and marketers need to maximise spend on those mediums to which individual customers react.

The multichannel marketing approach centres on the personalised delivery of the right content at the right time. The goal is to have clients engage with consistent messaging and branding to cause the highest conversion rates.

Diversify! Leverage your in-house skills to increase the profitability and resilience of your print business. It’s the logical next step.

Start with Enterprise Print

With Enterprise print as your launchpad, you can supercharge client documents with relevant messages, images and graphics to grab the audience’s attention, then automate the production of personalised print campaigns to motivate recipients to respond.

Using open architecture, you can start anywhere and add capabilities in a modular fashion to protect your investment as you grow.

Add Web-to-Print

A Web-to-Print software solution enables you to create and manage online stores and marketing portals, so you can deliver superior print-buying experiences, speed up storefront launch times, tailor storefronts entirely to each brand’s unique requirements, offer advanced VDP and even omnichannel campaigns from a storefront workflow, and extend your platform by integrating with third-party solutions.

Sell anything from hats and shirts to static print items, fully personalized items, on-the-fly document submission, labels and packaging, or complete multi-touchpoint omnichannel marketing campaigns.

Engage with your print buyer in new ways

As you develop your offering, incorporate new solutions such as personalised labels and packaging, email communications, or even deliver omnichannel campaigns, through which the print buyer can select, customise, order, execute and track multi-touchpoints campaigns directly from the storefront.

It all leads to more revenue generation, with sustainable value-added margins – and that’s just what the modern print operation requires.

Key benefits at a glance

  • Client acquisition is accelerated, with improved retention and higher volumes.
  • Overheads are reduced since a designer is no longer needed for every business card or text change, and ordering can be fully automated.
  • Integrations with multiple third-party systems means clients can visualise their packaging, or you can integrate with most MIS systems.
  • Scalable approach means you can progress to added value propositions as the demand appears.
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EXPLORE SOLUTIONS FOR YOUR BUSINESS

Here you can explore our comprehensive range of technology solutions and services. Just remember, you don’t have to go it alone! Why not call us, or use the contact form, and schedule a 1:1 meeting online or at your offices? We’re always ready to invest our time to help you discover the most appropriate and cost effective approach. There’s no charge for you to gain from our experience, and you’ll fast discover why Advanced UK is trusted by organisations covering the length and breadth of the United Kingdom.

Save time and call us directly on 01895 811811. Our friendly team will be happy to answer any questions you have, or offer free guidance on the best solution for your business.

Trusted Xerox Platinum Partner

Advanced UK is one of four trusted Xerox Platinum Partners and established for over a quarter of a century (since 1991). We pride ourselves with focusing on reliable customer service, entwined with the ability to identify and deliver the best managed-print service, production printing and digital transformation solutions for our clients’ every need. We also work in collaboration with leading technology and software providers to further enhance our value proposition and operate with a vendor-neutral approach.

Ask the experts. Ask Advanced UK.

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