What do we know
We know that the largest challenge within this sector is the ability to manage client expectations and keeping up with trends in an ever changing industry.
Also fair to say that every business already may think that there product, solution or service is the best.
We have understand that winning & retaining clients has been made more challenging with the explosion of digital PR.
When clients engage with you about a product launch or new branding, how can you then get them to work with you on lifecycle marketing activities?
At Advanced we share the same goal of focusing on quality & value to aid bottom line growth.
Attracting & retaining top talent
Digital marketing still relatively new & still not taught at university
Getting results on publicity for clients
Challenges in printing and WYSIWYG , edge to edge and speed to print large files
Unifying client portfolio and messaging across a multi media platform including voice & data and added pressure of personalised communications
Adapting to change in a media landscape and new rules within PR
Encouraging clients to focus on insight and educating their customers
Getting earned media is tougher
Impact of GDPR for B2C and new logo attraction in B2B for your customers
Agencies have been overly reliant on referrals to drive their business
Being able to clearly articulate your proposition in a hugely competitive landscape
How we can help
Advanced are specialists in high quality and production printing with a wealth of experience both directly and our partners like EFI.
We can help build better environments for soft and contract proofing
Full edge to edge printing on broad media portfolio
Get the signed contract proof calibrated to be absolutely consistent with the final printed version into your preferred printing process
We have seen the move and can help with personalised marketing engagement campaigns using variable data and unified across voice, video and data