Transforms and Optimises Content for Digital Media

FreeFlow® Digital Publisher takes almost any job you traditionally print today, and automatically transforms and optimises the content for delivery via today’s digital media. As a result, your customers can reach a broader audience through Web browsers; mobile apps that can be downloaded from the Apple® iTunes® Store, Google Play®, or the Amazon® App Store; and links to content sent via social media.

FreeFlow® Digital Publisher is a digital publishing software solution that allows you to provide both print and mobile/online communications simultaneously using a single unified workflow. With two new Cloud configurations to choose from, you can now lower your start-up costs, speed up deployment and quickly begin generating new revenue from multi-channel services.

Only a small number of content owners can deliver digital communications that are optimised for the many forms of mobile consumption. This translates to missed opportunities for many to reach their customers through these popular channels. To publish to these channels, content needs to be adjusted and optimised for a multitude of formats and sizes. That takes technical expertise and diverse work processes, and that’s why you need FreeFlow Digital Publisher.

Key Features

  • Utilises the prepress automation workflow software FreeFlow® Core to prepare jobs in a single workflow:
  • Automatically prepare and route the optimised file for print to your Xerox digital press
  • At the same time, digitally optimised versions can be distributed to a broader audience through today’s digital media, such as Web browsers and mobile apps that can be downloaded from Apple iTunes Store, Google Play or the Amazon App Store
  • Receive an input PDF from your customer – along with essential digital assets such as video files – and the software automatically prepares the job with pre-flight and other file optimisation steps for print and digital delivery.
  • Manage each publication with an included dashboard – manipulate placement of rich media, restrict access, manage email subscriptions and push notifications, and much more.
  • Essential analytics are included to provide your customers with insight to readership, open rate reports, app tracking data, clicks by platform and much more – helping them to improve content while providing you with revenue opportunities.

FreeFlow Digital Publisher Cloud Configurations

  • The Cloud configuration works the same as the On-premise version, but leverages FreeFlow Core Cloud, so you can offer multi-channel communications more quickly and avoid the upfront investment to buy server hardware, install software and engage expensive IT support
  • The ePublishing configuration also leverages FreeFlow Core Cloud, getting you in the game publishing digital and mobile content, without changing your existing print production workflow
  • Additional FreeFlow Digital Publisher Output Options
  • Mobile Course Packs are an electronic equivalent to the hard copy course pack, but bring the advantages of electronic distribution, accessibility on multiple devices and ease of access for students
  • Custom Storefront is a new way of presenting mobile content in mobile apps and browsers. Using Custom Storefront, content owners can direct readers to featured content, arrange documents and videos using folders, and monetize their content with banner ads.

Key Challenges

  • No matter where you look, people are consuming information – and they are doing it using the devices of choice – smart phones, tablets, and laptops
  • Without the right tools, creating and serving digital content is a time-consuming, costly prospect
  • Dedicated platforms to host the content are expensive
  • Connecting front end systems, back end operations and IT infrastructure is a daunting task
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