This Privacy Notice describes how we collect, use, share, store or otherwise process the information we hold about you. Where we collect personal data, this enables us to provide the products and services you have requested.
Who are we
Advanced Business Equipment Limited, (‘Advanced UK’), (referred to below as “we”, “our”, “us”), is the data controller when you provide information to us or to our affiliates. We are a company registered in England and Wales (reg. 02626851), with our registered office located at Tavistock House, 5 Rockingham Road, Uxbridge, Middlesex, UB8 2UB, United Kingdom.
Legal basis for using your information
All organisations need a legal reason to use your personal information, if they don’t have one, they can’t use it. There are a number of legal grounds that enable data processing. It’s quite complicated but below are the most relevant grounds you should be aware of.
With your consent (C)
There are some activities where we process personal information with your consent, which you are able to withdraw at any time, although if you do, we may not be able to provide the product or service you have requested. For example, where we want to send you marketing messages by email, we would ask your permission first and you could opt-out at any time.
To fulfil a contract (A)
We also process your personal information in order to fulfil a contract we have with you. For example, when you order products and services from us, we will process your information to administer that transaction.
For a legitimate interest (LI)
Sometimes we may use your information to help achieve our business objectives but only where that activity doesn’t negatively affect your rights. For example, we might use your information to communicate with you on the basis of our legitimate interest.
To comply with legal obligations (LO)
There may be situations where we need to use your information to comply with legal obligations. For example, we are required by law to keep records of who is in our business premises in case there is an emergency, so we can make sure you’re safe.
What information do we collect?
When you interact with our organisation, our products, and our services, we collect information about you and our interaction. Generally, this may include:
- Your personal details, contact information, and preferences;
- More sensitive information, for example when you tell us about dietary requirements, or disabilities, such as when you attend a seminar;
- Information about your use of our products or services;
- Images of you in areas of our organisation covered by CCTV;
- Conversations you have when you call our sales or customer support teams;
- Information about the devices you use to interact with us.
Where you provide information to us about other people, you need to make sure you have their permission to do so.
When and how we collect your information
We may collect information you provide to us directly and indirectly when interacting with our products and services. This may include such interactions as:
- Make an initial approach to use by email or on the phone;
- Create, use or manage an online account;
- Visit our website or use our apps, or use our social media login functionality;
- Fill out our online forms or registration cards;
- Access our internet facilities;
- Interact with us in online forums, by email, text, or on social media;
There may be situations where we use data processors – companies who act on our behalf – to collect your information for us. These processors can only use your information in accordance with our instructions and for the purposes stated in this Notice published on our websites and partner websites.
Our partners and Third Parties
We collect information about you when it is provided to us by third parties. This might include when you interact anyone who promotes our products, brands, or services. You should always read the privacy policies of other third parties you use, as they will use your information in accordance with their own privacy policies.
We may also obtain information about you from our partners and other companies that have your permission to share your information both online and offline, like insight providers.
How we use your personal information
The reason we use your information will often be obvious from the way you interact with us.
The legal basis for processing is listed, and where there is more than one, the exact grounds will depend on the activity. See the section above for an explanation of each.
|Use of personal information||Basis|
|Provide you with the products and services you have requested, including responding to any enquiries, complaints or requests you may have; to manage our relationship with you; tailor our service to your preferences, where you tell us about them||C, LI, A|
|Make decisions about what direct marketing to show you based on how you have interacted with us||LI|
|Monitor the use of our products and services and content||LI, LO|
|Provide linked services, like joint promotions with partners||C, A, LI|
|Comply with legal obligations on us||LO, LI|
|Send you product or service related communications, service messages||LO, LI, C, A|
|Send you direct marketing, where you have consented||C, LI|
|Ensure the acceptable use of our services||LI, LO|
|Facilitate the restructuring or sale of all or part of our business||LO, LI, C, A|
|Provide you with help and support where it may be required||LI, A|
Further Information on how we use your information
We sometimes use your information for other reasons, so to help we have added more information to these below.
Profiling and preferences
We sometimes make decisions about you based on the way that you interact with us and the information we hold about you, this is called profiling. For example, understanding your business can help us guide you to the most relevant products.
In addition to sending you information about the products and services you use, we may send you direct marketing communications about our products, services, events and offers, as well as those of our commercial partners that we think you’ll be interested in.
Direct marketing communications may be sent by post, email, or telephone. We may send you direct marketing while you have an ongoing relationship with us and for a reasonable time after you have used one of our products or services.
You will be able to opt-out of direct marketing by following the instructions in the communications you receive.
Occasionally, our direct marketing emails are distributed through third party providers, and these providers may utilise cookies and other technologies to track your interaction with these emails. You have the option to disable such cookies or to opt out of receiving such emails. We only utilise such email services where there are clear assurances of compliance with prevailing privacy legislation.
Linked services, third party sites and content
Our website may, from time to time, contain links to other websites which are outside of our control and are not covered by this Notice. We do not accept any responsibility or liability for other sites’ privacy notices or privacy policies. If you access other websites using the links provided, please check their policies before submitting any personal information.
Disclosures required by law
Your information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.
When you complete our registration forms or use our services, we may transfer your information to our processors – companies that carry out activities on our behalf, and only on our instructions.
Training and quality
If you call contact us by phone or on chat the conversation may be recorded and listened to for training and quality purposes.
Social media login
International Data Transfers
When you complete our registration forms or use our services, we may transfer your information to our processors – companies that carry out activities on our behalf, and only on our instructions – outside the European Economic Area (EEA) to countries that may not have data protection rules that provide the same level of protection to your personal information as countries in the EEA.
Where we make such data transfers, we ensure the protection of your personal data by following the guidance of the European Commission: we utilise approved ‘model contracts for the transfer of personal data to third countries’, or Special Contract Clauses (SCCs).
When you give us information about other individuals, you confirm that you have authority to act for them and have made them aware of the potential transfer of their information outside the EEA.
How we share your personal information
Where you provide your information to us we do not share it with any third parties except in the performance of a contract or in anticipation of a contract. Your information will only be shared and used in accordance with this notice, and where an agreement is in place to ensure that your information is protected. We won’t sell your personal information without your consent.
For example, we will share your information with a finance company for the administrative purposes of providing you or your organisation credit facilities, as well as making sure information is accurate, up to date and to enable business planning and continuity.
Sharing with our processors
There may be situations where we use data processors – companies who act on our behalf – to process your information for us. These processors can only use your information in accordance with our instructions and for the purposes in this Policy.
Sale of our business
If we restructure or sell all or part of our business or business operations, we may transfer your information as part of that activity. Where this is the case your information will be used in accordance with this Notice unless you are notified otherwise.
Access and Control
Controlling direct marketing
You can change your mind about receiving direct marketing from us or change your preferences by logging into your account, if you have one. You may also opt-out of any marketing or product communication you have received from us by sending us an email or by using the contact details below.
Requesting copies of your information
You may request a copy of your personal information which we may hold about you. You may also ask us to correct any inaccuracies in your personal information. This right may be restricted by law where disclosing information may result in the personal information of other individuals being disclosed and it would be unreasonable to do so.
Where we may rely on consent to use your information, you have the right to withdraw that consent for that processing activity at any time. However, we may have the right to rely on an alternative legal basis for the processing activity and will inform you of that.
If you do withdraw consent we may not be able to provide you with the product or service you have requested.
You may have the right to object, erase, or restrict our processing of your information – for example, where we process your personal information because this is in our legitimate interests, you may object to this. We will carefully consider your request as there may be circumstances which require us to, or allow us to, continue processing your data.
Retention of your information
We shall retain your information in accordance with our records retention policy, or for as long as necessary for the uses set out in this notice or while there is a legitimate business reason for doing so.
If you ask us to delete your information before this time, we may not be able to do so for technical, legal, regulatory or contractual constraints. For example, where you wish to be suppressed from direct marketing, we would need to retain certain information for this purpose.
Where you ask for your account to be closed, we will do this as soon as possible subject to any terms and conditions relating to the account. Your information will be retained in order to comply with legal and regulatory obligations as well as for analysis, to prevent fraud, collect any monies owed, and to resolve disputes.
Complaining to the regulator
If you have any comments, concerns or complaints about our uses of your information we would ask that you contact us first, so that we can try and resolve any matter.
However, where we are unable to help, you are able to complain to the Information Commissioner’s Office in the United Kingdom or the data protection regulator in your country of residence, who will be able to liaise with the UK Information Commissioner in the UK.
Complaints, Questions and Assistance
You are encouraged to raise any issues with the Data Protection Officer, Humperdinck Jackman, of Advanced UK:
by Email: firstname.lastname@example.org
by telephone: +44(0)1895 811811
by post: The Data Protection Officer, Advanced UK, Tavistock House, 5 Rockingham Road, Uxbridge, UB8 2UB, United Kingdom
Alternatively, you may raise your queries or concerns with the Supervisory Authority. In the United Kingdom, this is The Information Commissioner’s Office:
by Email: email@example.com
by telephone: 0303 123 1113 (local rate) or 01625 545 745 (national rate)
by post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF