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About Advanced Business Equipment Limited

Advanced Business Equipment Limited, also known as Advanced UK, with the registered address of Tavistock House, 5 Rockingham Road, Uxbridge, Middlesex, UB8 2UB, and the company registration number of 02626851, (also referred to as “we”, “our”, “us”) is the data controller when you provide information to any of our brands.


Your Data

We gather and use certain information about individuals. This Privacy and Cookie Policy describes how we collect, use, share, store or otherwise process the information we hold about you. Your personal information allows us to provide the products and services you have asked for, as well as enabling us to improve those products and services by understanding your interests and preferences. By understanding what you like (and what you don’t) we are able to provide improved service.


Legal basis for using your information

All organisations need a legal reason to use your personal information, if they don’t have one, they can’t use it. There are a number of legal grounds that enable data processing. It’s quite complicated but below are the most relevant grounds you should be aware of:


With your consent

There are some activities where we process personal information with your consent, which you are able to withdraw at any time, although if you do, we may not be able to provide the product or service you have requested. For example, where we want to send you marketing messages by email, we would ask your permission first and you could opt-out at any time.


To fulfil a contract

We also process your personal information in order to fulfil a contract we have with you. For example, when you purchase our services we will process your information to administer that service.


For a legitimate interest

Sometimes we may use your information to help achieve our business objectives but only where that activity doesn’t negatively affect your rights. For example, we might use your information to analyse sales trends. To comply with legal obligations There may be situations where we need to use your information to comply with legal obligations.


The information we collect about you

We collect information about you when you register with us, place an order for products or services, or engage with our website. Such data includes:

  • Contact information, and preferences;
  • Sensitive information, such as you informing us of your dietary
  • requirements, disabilities, etc.;
  • Information about your use of services or solutions provided by us;
  • Images of you covered by our CCTV;
  • Conversations you have when you call our sales teams;
  • Information about the devices you use to interact with us.
  • Website usage information is collected using cookies.


How we use your information

How will we use the information about you?

We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. We also receive information about you indirectly, as the devices you use may provide us with your IP address. We may also receive information from cookies and other technologies that are on your device or browser. For more information on our use of cookies, please see the section on cookies.
There are circumstances which may require us to engage with a third party to ensure the correct provision of certain specialist products or services. The information shared will be only that required to fulfil the requirements. In processing your order, we may send your details to, and also use information from, finance agencies, credit reference agencies and fraud prevention agencies.


Our processors

We may use data processors – companies who act on our behalf – to collect your information for us. These processors can only use your information in accordance with our instructions and for the purposes in this Policy.


Direct marketing

In addition to sending you information about the products and services you use, where we have your permission, we may send you direct marketing communications that we think you’ll be interested in. We will not share your information for marketing purposes with any third party, except where we outsource our communications. Direct marketing communications may be sent by post, email, telephone, SMS and MMS, social media messages including push notifications to your mobile devices, and via other electronic means. We may send you direct marketing while you have an ongoing relationship with us and for a reasonable time after you have used one of our products or services. You may opt-out of direct marketing.


Training and quality

If you call contact us by phone or on chat the conversation may be recorded and listened to for training and quality purposes.


Product related communications

We may use your information to send you newsletters, bulletins, and other communications about our products and services, and triggered communications where you make changes to your account or other information about products and services to which you have enrolled. Service communications will be sent regarding products and services you interact with. While important, you may opt out of all such communications.


Retention of your information
We will retain your information for as long as necessary for the uses set out in this Policy or while there is a legitimate business reason for doing so. If you ask for your account to be closed, this will be completed as soon as possible, subject to any terms and conditions relating to the account. Your information may be retained in order to comply with legal and regulatory obligations as well as to prevent fraud, collect any monies owed, and to resolve disputes.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit You can set your browser not to accept cookies and the above website explains how to remove cookies from your browser. This privacy policy only applies to our website. Where it contains links to other websites, you should read that website’s own privacy policies.


Understanding your Rights to Privacy

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all, of your personal information, please email or write to us at the address below. This right may be restricted by law where disclosing information may result in the personal information of other individuals being disclosed and it would be unreasonable to do so. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Withdrawing Consent

Where we may rely on consent to use your information, you have the right to withdraw that consent for that processing activity at any time. However, we may have the right to rely on an alternative legal basis for the processing activity and will inform you of that. If you do withdraw consent we may not be able to provide you with the product or service you have requested.

Your Right to be Forgotten

If you ask us to delete your information, we may not be able to do so for technical, legal, regulatory or contractual constraints. For example, where you wish to be suppressed from direct marketing, we would need to retain your information for this purpose.


Other rights

You may have the right to object, erase, or restrict our processing of your information - for example, where we process your personal information because this is in our legitimate interests, you may object to this. We will carefully consider your request as there may be circumstances which require us to, or allow us to, continue processing your data.



Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 20 November 2017.


How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you. Your enquiries will be handled promptly.

By email:

By Post:

The Data Protection Officer
Tavistock House
Rockingham Road

By Telephone: +44(0)1895 811811